About Us
About Reformance Training
Reformance Training brings a fully integrated approach to powerlifting, where programming, nutrition, and communication align to turn training into performance results.
Founded in 2021 by Alfred Jong and Kedric Kwan, Reformance draws on high-performance sport experience and doctoral-level research to build evidence-based coaching systems.
Our approach lives inside Reformance PRO 360, where every detail of training and nutrition connects around one goal: progress that’s evidence-based and data-driven.
We invest in tools that make this integration seamless—from our Reformance Athlete Database (RAD) for tracking performance, to detailed nutrition logging systems that enhance feedback and decision-making. These systems keep both athlete and coach informed, enabling precise, data-driven adjustments from block to block.
Our Coaching Team
At Reformance, our coaching team blends innovation, research, and real-world experience to help athletes succeed. With expertise in powerlifting coaching, performance nutrition, and technique analysis, we’ve guided athletes at the highest levels — from national championships to the IPF Worlds, the World Games 2025, and Sheffield 2024 & 2025. Our philosophy is simple: evidence-based programming, individualized support, and long-term performance development.
Alfred Jong
Co-Founder & Head of Programming and Coaching
Expertise: Powerlifting coaching, performance nutrition, strength & conditioning, technique analysis, game day coaching. Credentials: B.S. Kinesiology, CSCS, 10+ years coaching strength & combat sport athletes (including Taekwondo Canada).
Kedric Kwan
Co-Founder & Head of Performance Nutrition
Expertise: Powerlifting coaching, performance nutrition, strength & conditioning, technique analysis, game day coaching. Credentials: PhD in Strength & Conditioning.
Andrew King
Performance Nutrition, Research & Powerlifting Coach
Beck Phillips
High Performance Powerlifting & Strongman Coach
Morgan Aquino
High-Performance Powerlifting Coach
Jadon Bartman
Collegiate Team Head Coach & Powerlifting Coaching
Mitchell Steenberghe
Equipped & Raw Powerlifting Coach
Alyssa-Joy Spence
Biomechanics & Training Analysis
Tanno De Pender
Strength & Conditioning Educator and Powerlifting Coach
Our Approach
We coach the whole athlete. At Reformance, programming and nutrition work hand in hand to drive progress that lasts.
A structured program design provides the framework for performance, ensuring every phase of training builds toward your goals. Nutrition coaching supports that structure by keeping you fueled, recovered, and ready to perform. Whether you’re managing weight classes, cutting for competition, optimizing recovery, or fine-tuning meet-day fueling, each strategy is built on evidence—not guesswork.
You can choose to work with a Reformance coach for a fully integrated experience—where programming and nutrition are aligned—or collaborate with us alongside your existing coach. Either way, we believe that connecting every part of your preparation creates intentional, data-driven progress.
Programming Design and Coaching: Evidence-based structure tailored to each athlete’s goals and timeline, supported through our Reformance Athlete Database (RAD) system.
Nutrition: Performance-focused strategies aligned with training blocks, powered by the Reformance Nutrition Log System.
Together, these elements turn effort into measurable progress—on the platform and beyond.
NOT SURE WHICH SERVICE IS FOR YOU?
Connect with us, book a free 20-min consult or email your goals and timeline, and we’ll discuss your goals, address challenges, and recommend the best service package tailored to your needs.
FAQs
We coach a wide range of clients — from beginners and business professionals to collegiate teams and athletes competing on the world stage in powerlifting.
Not at all! We work with both beginners and experienced athletes. Programs are tailored to your current level and goals.
We carefully vet and mentor every coach to ensure they align with Reformance values. Many of our coaches publish research, contribute to the strength community, and bring that knowledge into their coaching.
You can request a coach on your intake form. If you’re unsure, we’ll carefully review your form and match you with the best fit for your goals.
Yes — we partner with collegiate programs and offer team coaching.
Yes — you can begin immediately. If you’re preparing for a competition or have special circumstances, let us know and we’ll adapt your program.